Marketing Calendar
Gain valuable insights into customer behavior during December to inform your marketing strategies.
Use popular words and phrases in your subject lines to increase email open rates and click-through rates.
In this section, we'll delve into the data insights we've gathered from previous December campaigns. These insights will help you understand customer behavior during this period and inform your marketing strategies
1
The average discount ratio in our database was 14.99%. Here’s the breakdown by industry:
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Here's the breakdown by Industry:
Industry
Average discount ratio
Beauty & Fitness
10.92%
Apparel
12.93%
Food & Drink
16.40%
Health
17.86%
Pets & Animals
18.18%
Total
14.99%
2
The most popular words in the December 2022 subject lines were ‘sale’, ‘save’, and ‘free’. Incorporating these words in your subject lines could enhance your email open rates.
Here are the phrases with highest Click-through rates:
Sale
Free
Save
Weekend
Season
Limited time
Free gift
Last chance
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Key takeaways & suggested strategies:
3
Notable email dispatch dates were December 1st, with spikes on December 10th, 20th, and 24th.
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Key takeaways & suggested strategies:
4
Start planning early December for end-of-year sales.
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Key takeaways & suggested strategies:
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December 1st: Welcome December Sale ❄️
December 4th: Winter Essentials Flash ⛷️
December 13th: Last-Minute Gift Ideas 🎁
December 14th: Last-Minute Gifts part 2 🛍️
December 15th: Last-Minute Gifts part 3⏰
December 17th: Countdown to Christmas Sale ⌛
December 22nd: Holiday Clearance Event 🛒
December 25th: Wish your Customers Happy Holidays 🎄
December 26th: Treat yourself Special 🥳
December 31st: New Year’s Resolutions Inspiration 🚀
See below for more details and examples!
Friday, December 1, 2023
Welcome December Sale
Monday, December 4, 2023
Winter Essentials Flash Sale
Saturday, December 9, 2023
Exclusive Member Appreciation Day
Wednesday, December 13, 2023
Last-Minute Gift Ideas
Thursday, December 14, 2023
Last-Minute Gift Ideas part 2
Friday, December 15, 2023
Last-Minute Gift Ideas part 3
Sunday, December 17, 2023
Countdown to Christmas Sale
Friday, December 22, 2023
Holiday Clearance Event
Monday, December 25, 2023
Wish your Customers Happy Holidays
Tuesday, December 26, 2023
Treat yourself Special
Sunday, December 31, 2023
New Year's Resolutions Inspiration
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December isn't just the end of the year; it's a critical time for data-informed business strategies. Utilize this month to analyze yearly performance, forecast upcoming trends, and plan for robust holiday sales. Focus on data trends, customer behavior analytics, and effective market positioning. Let's end the year on a high note with a strong, data-backed approach.
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Congratulations on navigating your Data-Driven December Marketing Calendar! We trust these insights and recommendations will motivate you to devise compelling, data-informed marketing campaigns. The essence of effective marketing is comprehending your customers and their behaviors. By harnessing data and tailoring your strategy, you can captivate your customers in unprecedented ways. Eager to elevate your marketing game? Try Tresl Segments today and unlock the full potential of your data.
