Not everyone needs to be a data scientist, but every brand should have access to one.
Our team started Segments so every brand has the power to leverage data in the pursuit of possibilities. Here are the guiding principles that help us navigate the complex world of data analytics while remaining true to our mission of "making data human".
We believe everyone should be able to benefit from data without becoming data scientists. Our team works to make data intuitive, even when the background computing is deep and convoluted.
Our users are smart and scrappy. They have the drive, we just show the way. Our products uncover deep data insights that allow users to confidently take action and accelerate the growth of their brand.
We balance the fine line between offering insights and pushing outcomes. We build our products to place decision making firmly in the users hands while ensuring assistance is always within reach.
We bring actionable data at the point of decision making. We religiously avoid extraneous charts and graphs. We believe analytics should provide information that’s relevant at at the moment it’s relevant.
We love data because it's always there when you need it. See how we make the best of data.
Your customer’s habits are coded deep within your data.
Segments was built to surface customer insights and product journeys. Brand decisions made with data convert faster and keep customers longer.
Customer and product journeys can be complex but we are always curious about the next big thing to be found in your data.
From Product Cross-Sell to Customer Cohort, we dive deep to find the hidden treasure.
Insights should spur momentum, not create more questions.
All recommendations are actionable and powered by machine learning. We built Segments to help your brand move forward with data.
Understanding is the first step, but taking action starts the journey.
Segments syncs directly into leading marketing platform because we want you to be deeply connected with customers wherever they can be found.
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