Marketing Calendar
Gain valuable insights into customer behavior during November to inform your marketing strategies.
Use popular words and phrases in your subject lines to increase email open rates and click-through rates.
In this section, we'll delve into the data insights we've gathered from previous November campaigns. These insights will help you understand customer behavior during this period and inform your marketing strategies
1
The average discount ratio in our database was 17.87%. Here’s the breakdown by industry:
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Here's the breakdown by Industry:
Industry
Average discount ratio
Beauty & Fitness
14.65%
Apparel
14.96%
Food & Drink
15.17%
Health
18.66%
Pets & Animals
13.62%
Total
17.87%
2
The most popular words in the November 2022 subject lines were ‘sale’, ‘save’, and ‘free’. Incorporating these words in your subject lines could enhance your email open rates.
Here are the phrases with highest Click-through rates:
Early access
Last chance
Free shipping
Free gift
Last day
Black Friday
Biggest sale year
Ends tonight
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Key takeaways & suggested strategies:
3
The majority of emails were dispatched on November 1st, with significant spikes on November 11th, 24th, 25th, and 30th.
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Key takeaways & suggested strategies:
4
Begin strategizing for your BFCM & Cyber Weekend campaigns early in November, employing a phased approach to maintain customer interest.
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Key takeaways & suggested strategies:
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November's the time when the air gets crisp and the deals get hot. It's all about sharing thanks, snagging deals, and gearing up for the gift-giving ahead. Keep it cozy, keep it real, and let's make this month one to remember for you and your customers.
Happy planning for November!
Wednesday, November 1, 2023
Pre-Holiday Prep
Friday, November 3, 2023
VIP Gift Guide & Inventory Check
Saturday, November 4, 2023
BFCM Flashback
Friday, November 10, 2023
Ultimate Gift Guide
Saturday, November 11, 2023
Veteran’s Day Observance
Tuesday, November 14, 2023
BFCM Bundle Bonanza
Friday, November 17, 2023
Free Shipping Weekend Teaser
Monday, November 20, 2023
Pre-BFCM and Cyber Weekend Alert
Thursday, November 23, 2023
Thanksgiving & VIP BFCM Early Access
Friday, November 24, 2023
Black Friday Blast
Saturday, November 25, 2023
Emphasize Black Friday Deals
Monday, November 27, 2023
Cyber Monday Madness
Tuesday, November 28, 2023
Giving Tuesday Gratitude
Wednesday, November 29, 2023
Cyber Weekend Last Call
Thursday, November 30, 2023
BFCM Cleanup
💡
November's the time when the air gets crisp and the deals get hot. It's all about sharing thanks, snagging deals, and gearing up for the gift-giving ahead. Keep it cozy, keep it real, and let's make this month one to remember for you and your customers.
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Congratulations on navigating your Data-Driven November Marketing Calendar! We trust these insights and recommendations will motivate you to devise compelling, data-informed marketing campaigns. The essence of effective marketing is comprehending your customers and their behaviors. By harnessing data and tailoring your strategy, you can captivate your customers in unprecedented ways. Eager to elevate your marketing game? Try Tresl Segments today and unlock the full potential of your data.
