Marketing Calendar

October 2023

Strategic campaign planning made easy

Explore key insights, craft effective campaigns, and leverage optimal send dates to engage your customers as summer kicks into full-swing.

Find campaign ideas from top brands in July

Jul 4

Independence day

May 4

Star Wars day

Jun 21

National Selfie day

Jun 05

World Environment Day

Oct 7

World Smile Day

Jun 21

Earth Day

Do you know?

In July, the most common discount ratio across the 350+ stores was 10%

Your guide to understanding key trends and insights for October

Actionable data insights from analysis of 350+ stores.

Gain valuable insights into customer behavior during October to inform your marketing strategies.

Craft effective campaigns with our subject line analysis.

Use popular words and phrases in your subject lines to increase email open rates and click-through rates.

Craft effective campaigns with our subject line analysis.

Use popular words and phrases in your subject lines to increase email open rates and click-through rates.

Get more free insights for October

Email campaigns for October

October marketing calendar
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Sunday, October 1, 2023

October Kickoff Sale

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Wednesday, October 4, 2023

Seasonal Favorites Return

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Monday, October 9, 2023

Exclusive Member Deals

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Friday, October 13, 2023

Get Ready for Halloween

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Sunday, October 15, 2023

Mid-Month Check-In

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Wednesday, October 18, 2023

Embrace the Fall Transition

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Sunday, October 22, 2023

Pre-Halloween Flash Sale

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Wednesday, October 25, 2023

Limited-Time Collection

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Friday, October 27, 2023

Halloween Countdown

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Sunday, October 29, 2023

Last-Minute Halloween Essentials

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Monday, October 30, 2023

Halloween Eve Specials

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Tuesday, October 31, 2023

BFCM Preparation Tips

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October presents a unique blend of festive excitement and shopping frenzy. It's an opportune moment to reconnect with your customers and offer value through your Halloween and BFCM promotions. Ensure your messaging is genuine, innovative, and data-informed for optimal outcomes.

Unveiling October's data insights

In this section, we'll delve into the data insights we've gathered from previous October campaigns. These insights will help you understand customer behavior during this period and inform your marketing strategies

1

Promotional deals in October 2022

The average discount ratio in our database was 14.87%. Here’s the breakdown by industry:

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Here's the breakdown by Industry:

Industry

Average discount ratio

Beauty & Fitness

12.45%

Apparel

11.98%

Food &Β Drink

14.59%

Health

18.32%

Pets & Animals

14.05%

Total

14.87%

2

Popular subject lines

The most popular words in the October 2022 subject lines were β€˜Halloween’, β€˜spooky’, and β€˜treat’. Incorporating these words in your subject lines could boost your email open rates.

Here are the phrases with highest Click-through rates:

Halloween special

Spooky deals

Trick or treat

Fall favorites

Halloween sale

Early access

Last chance

BFCM teaser

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Key takeaways & suggested strategies:

  • Phrases that evoke the festive spirit of October, such as "Halloween special" and "Spooky deals," have shown to be effective.
  • Mentions of upcoming events or promotions, like "BFCM teaser," can generate anticipation and engagement.

3

Email send dates in October 2022

Most emails were sent on October 1st, with significant spikes on October 15th, 27th, and 30th.

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Key takeaways & suggested strategies:

  • Consider dispatching more emails on these peak days to enhance engagement.
  • Initiate your Halloween campaigns in the first half of October to make the most of the festive season.

4

Preparing for Halloween and BFCM

Begin strategizing for your Halloween and BFCM campaigns early in October, employing a phased approach to maintain customer interest.

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Key takeaways & suggested strategies:

  • Kick off your Halloween campaign in early October with teaser emails, followed by main promotions, and conclude with last-minute deals.
  • For BFCM, start building anticipation from mid-October, highlighting the importance of the upcoming sale.
  • Distinguish your messaging with creativity to differentiate from competitors.

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October presents a unique blend of festive excitement and shopping frenzy. It's an opportune moment to reconnect with your customers and offer value through your Halloween and BFCM promotions. Ensure your messaging is genuine, innovative, and data-informed for optimal outcomes.

Happy planning for October!

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Conclusion

Congratulations on navigating your Data-Driven October Marketing Calendar! We trust these insights and recommendations will motivate you to devise compelling, data-informed marketing campaigns. The essence of effective marketing is comprehending your customers and their behaviors. By harnessing data and tailoring your strategy, you can captivate your customers in unprecedented ways. Eager to elevate your marketing game? Try Tresl Segments today and unlock the full potential of your data.

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