Subject Line: "Welcome February with Exclusive Deals Just for You!"

Target Segment: Active New Signups, Most Likely to Buy

• New signups are often eager to make their first purchase, and those most likely to buy have shown recent engagement, making them prime candidates for new offers.

Content Tips:

• Curated Collections: Feature a selection of products tailored to February trends and customer preferences.
• Engagement Booster: Incorporate interactive elements like polls or quizzes related to February themes to increase engagement.

Subject Line: "Get Ready for Love with Early Valentine's Deals!"

Target Segment: Loyals, Active Loyals

• Loyal customers are more likely to engage in holiday-themed promotions and appreciate exclusive early access as a reward for their loyalty.

Content Tips:

• Gift Guides: Provide curated gift guides to help customers find the perfect Valentine's gift.
• Exclusive Bundles: Offer special Valentine's bundles or pairings at attractive prices.

‍

Subject Line: "Romance is in the Air: Discover Our Valentine's Warm-Up Deals!"

Target Segment: Broad Audience, Deal Seekers

• A broad audience ensures maximum reach for Valentine's promotions, while deal seekers are always on the lookout for special offers and discounts.

Content Tips:

• Shipping Offer: Send a reminder email on the last day people can order from your store and still have their gift arrive by Valentine’s Day
• Love Stories: Share romantic stories or anecdotes related to your products.

Subject Line: “Spread the Love”

Target Segment: Loyal Customers, High Spenders

• Loyal customers and High spenders are already your fans, give them an even more incentivized offer if they refer a friend! Or alternatively, you can offer gift cards for them to send to their friends & family.

Content Tips:

• Highlight the Benefits: Clearly outline the exclusive offer or discount both the referrer and the referred friend will receive.
• Encourage Sharing: Embed social sharing buttons directly in the email to encourage immediate action. Highlight how easy it is to share the love (and the rewards) with just a few clicks.

Subject Line: "Celebrate Love with Our Valentine's Day Specials!"

Target Segment: Broad Audience

• Valentine's Day has universal appeal, making a broad audience the ideal target to maximize reach and engagement.

Content Tips:

• Last-Minute Ideas: Offer last-minute gift ideas with guaranteed fast shipping.
• Virtual Valentine's: Suggest ways to celebrate Valentine's virtually, using your products.

‍

‍Subject Line: "Didn't Find Love? Find Great Deals Instead!"

Target Segment: Deal Seekers, Used Any Discounts

• Customers who frequently use discounts and deal seekers are more likely to be attracted to post-holiday clearance sales.

Content Tips:

• Clearance Highlights: Emphasize significant discounts on Valentine's leftover stock.
• Self-Love Promotions: Focus on self-care products, promoting self-love post-Valentine's.

‍

‍Subject Line: "Presidents' Day Savings: Celebrate with Exclusive Deals!"

Target Segment: Full list for SMS; Active New Signups

• The full list for SMS maximizes reach on a holiday, and new signups can be enticed with holiday-themed offers to make initial purchases.

Content Tips:

• Historical Tie-ins: Connect products or promotions with fun historical facts related to Presidents' Day.
• Patriotic Picks: Feature products with a patriotic theme or color scheme.

‍

‍Subject Line: "Presidents' Day Savings: Celebrate with Exclusive Deals!"

Target Segment: Full list for SMS; Active New Signups

• The full list for SMS maximizes reach on a holiday, and new signups can be enticed with holiday-themed offers to make initial purchases.

Content Tips:

• Historical Tie-ins: Connect products or promotions with fun historical facts related to Presidents' Day.
• Patriotic Picks: Feature products with a patriotic theme or color scheme.

‍

Subject Line: "Jump into March with Our Exclusive End-of-February Deals!"

Target Segment: Active Subscribers, Most Likely to Churn

• Active subscribers are consistently engaged and can be re-energized with new offers, while targeting those most likely to churn can help in retention efforts.

Content Tips:

• Sneak Peeks: Offer sneak peeks of March products or collections.
• Feedback Loop: Encourage feedback on February's offerings to improve future campaigns.