2023 BFCM
BFCM insights and strategies from our data scientists and marketing experts.
See insights#1
Tip
Merchants should focus on post-purchase engagement strategies to increase retention rates for BFCM. This could include loyalty programs, targeted email campaigns, and exclusive offers for BFCM customers.
#2
Tip
Planning promotions and ensuring stock availability leading up to and on Black Friday is crucial for maximizing sales and keeping up with the sales spike.
#3
Tip
Target marketing towards recent shoppers before BFCM. A strategic email marketing campaign closer to BFCM can be highly effective in converting these signups into sales.
#4
Tip
To encourage repeat purchases from BFCM customers, offer exclusive deals or early access to BFCM customers for their next purchase to motivate them to become regular shoppers.