BFCM 2021:
Thrive with Data

Create personalized and unique shopping experiences for your customers this holiday season with proven data-driven segmentation strategies. Uncover hidden revenue potential and increase engagement through the power of data.

Webinar

BFCM 2021: 2x Your Conversions with Data-Driven Customer Segmentation

Improve engagement and increase email revenue this holiday season with data-driven segmentation strategies. In this webinar, not only will we cover some of the top BFCM customer segments to target, but also give actionable email marketing tips you can implement today. Learn how to create a personalized and unique experience for each of your customers, so you can send the right message to the right customer at the right time and 2x your conversions. 

Watch Replay of Webinar

Meet the Speakers

Karly McFarland
CEO, Email Allstars

Over the past four years, Karly has helped hundreds of e-commerce stores increase revenue with smart email marketing strategies and automation. Now, Email Allstars has grown to 50 team members throughout North and South America, The Philippines, Europe, South Africa and New Zealand working with around 100 clients at any given time.

John Chao
CEO, Segments by Tresl

With 20,000+ hours of data science & predictive modeling experience, John knows what success looks like and has hands-on experience in helping companies build towards their goals and aspirations. John is a firm believer in the human element of data science and analytics in business.

BFCM blog posts

October 6, 2021

Secret to crushing BFCM this year. Learn from our analysis of millions of Shopify orders.

As ecommerce brands experience a slowdown in sales this year vs 2020, it’s critical to get the next few months right. To help crush BFCM, we’ve analyzed millions of orders across our customers to reveal key insights that can help you accelerate your 2021 holiday marketing strategy.

Sep. 10, 2021

Article title

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Sep. 10, 2021

Article title

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

October 6, 2021

5 Segmentation Strategies For Black Friday & Cyber Monday (BFCM)

Email marketing is an effective way to reach out and build a relationship with your subscription base. However, if you aren’t segmenting your email lists properly, then you’re missing out on valuable leads and sales opportunities.

Features to scale your eCommerce business

Product Journey & Product Relations

Access advanced product insights which visually showcase what your customers are buying and what they are likely to buy. Product journey is an interactive discovery tool for understanding what your customers bought on their 1st, 2nd, and 3rd order. Product relations helps you find cross-sell opportunities for any of your products, with a one-click solution to get your best combination.

Purchase Timing Reports

Take the guesswork out of your email marketing campaigns and flows. Our app does the heavy lifting so you don’t have to. Leverage historical data to target customers when they are most active and likely to purchase again, and know when to increase the urgency of your marketing messaging when they are most likely to churn. At the click of a button you can see the Purchase Timings for any date range and understand buying behaviors for your store.

30+ Powerful Prebuilt Segments

From the minute you load our app, we’re ready to help you scale with 30+ prebuilt customer segments. Access segments like Top spenders or Most likely to churn to target MVPs and win back churned customers. Or create your own custom segments with our powerful filtering option. Build campaigns by segment to increase conversions.

Why Segments

We believe marketing can be made easier with data. Segments is built by former data scientists from Linkedin to give you analytical powers without the price tag, so you can uncover hidden data insights and take action via prebuilt segmentation to grow your business.

Actionable insights & reports

Unlock your data to know when & what customers are buying. Take action with timely recommendations to increase repeat sales & order value.

1-click customer segmentation

Get 30+ prebuilt customer segments like Most likely to churn and Top spenders instantly. Build campaigns by segment to increase conversions.

Sync across marketing channels

Sync segments across email, Facebook, and Google to build targeted campaigns. Lower CAC with custom audiences built from the best customers.

Getting started is easy

Sign up for a 2-week trial with no commitments.

Start your free trial