Merchants should focus on post-purchase engagement strategies to increase retention rates for BFCM. This could include loyalty programs, targeted email campaigns, and exclusive offers for BFCM customers.
Planning promotions and ensuring stock availability leading up to and on Black Friday is crucial for maximizing sales and keeping up with the sales spike.
Target marketing towards recent shoppers before BFCM. A strategic email marketing campaign closer to BFCM can be highly effective in converting these signups into sales.
To encourage repeat purchases from BFCM customers, offer exclusive deals or early access to BFCM customers for their next purchase to motivate them to become regular shoppers.
I haven't seen a product that's as well-thought-out as Segments, and I've been in eCommerce for close to a decade. It's an intrinsic part of my 'DTC stack' and has quite possibly saved me…weeks' worth of data-crunching time
Sunit Kaul, Founding Partner & CMO
The app provides a level of intelligence that'd I've only seen larger orgs with a data science team have access to. I'm very happy to have these insights at my finger tips
Rebecca Zhou, CEO and Cofounder (ex-head of Digital @ Glossier)
[We] have received reports and recommendations around specific business cases that have changed how we're thinking about product assortment and customizing our marketing strategy based on insights
Tamera Ferro, Head of Global Marketing and Growth
I've been working in digital marketing for 10 years, and I would recommend this app/service as highly as any I've ever endorsed. The service they provide has had a significantly positive impact on our business
Joey Robinson, Co-Founder and CMO
Segments gave me a level of data that was extremely helpful in improving ads, email flows, and site design. The call with their team was by far the most helpful data analytics call that I have ever had. Great product!
Albert Matheny IV, CEO
Very easy to use, it enables you to build very relevant segments, and then send it to Klaviyo or SMA audiences... Also the support and their data scientist are always available to help. I recommend!
François Coco, Responsible of e-CRM
This app has been a fantastic addition to our site. It’s especially handy…with a few simple clicks we have all the key metrics we need at our fingertips instead of ploughing through endless spreadsheets to analyze monthly sales
Hannah Parry, Head of Ecommerce
Our first segmented email campaign yielded the following results: click through rate: 1.0% --> 2.7%, open rate: 20% --> 30%, and double the revenue! Thank you for all your help John Chao!
Courtney Graf, Marketing Director
A powerful tool that every store needs. It essentially organizes our customer data into digestible chunks of actionable information. This tool is essential to truly understand your customer’s behaviors
Ross Ayling, Senior Marketing