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How to Use Shopify Analytics to Grow Your Online Store

Learn how to use Shopify Analytics to make more money from your Shopify store. Analyze your sales, products, customers & marketing with Shopify Reports.

The Five Most Valuable Segments for your Ecommerce Store

Marketers who use segmented campaigns see up to a 760% increase in revenue!

Crossing Your Data Science Chasm

An analytics roadmap for growth.

Segments: 1 Year

A recap of our 1 year anniversary on the Shopify App Store and some of our key learnings

Customer Lifetime Value

In this post, we will guide you through a simple and effective way to calculate Customer Lifetime Value that doesn’t require any fancy modeling or machine learning.

Ecom Data Series: What is in Shopify product data?

Shopify invested in making data simple for merchants. But what exactly is in their product data?

Ecom Data Series: What is in Shopify order data?

Shopify invested in making data simple for merchants. But what exactly is in their order data?

Ecom Data Series: What is demand forecasting?

Understanding of past events to predict future sales is fundamental to retail and ecommerce operation optimization.

Ecom Data Series: What are KPIs?

Find your true north and guide your business forward

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