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Learn how to use Shopify Analytics to make more money from your Shopify store. Analyze your sales, products, customers & marketing with Shopify Reports.

Marketers who use segmented campaigns see up to a 760% increase in revenue!

An analytics roadmap for growth.

A recap of our 1 year anniversary on the Shopify App Store and some of our key learnings

In this post, we will guide you through a simple and effective way to calculate Customer Lifetime Value that doesn’t require any fancy modeling or machine learning.

Shopify invested in making data simple for merchants. But what exactly is in their product data?

Shopify invested in making data simple for merchants. But what exactly is in their order data?

Understanding of past events to predict future sales is fundamental to retail and ecommerce operation optimization.

Find your true north and guide your business forward