Segments eCommerce & Data Analytics Blog

Recent Articles

How to calculate and increase Customer Lifetime Value (CLV)

Learn how to work out and increase Customer Lifetime Value (CLV) for your online store, with examples and case studies.

Feature Announcement - Product Relations

Supercharge your cross sell email marketing and digital advertising tactics with our new product relations feature. Available on all our Growth+ plans

👉 Beyond thrilled to be a Shopify Staff Picked app (again!) 👈

For the second time in 2 years, Segments has been picked as a Shopify staff pick #grateful #shopify

Exploring customer retention with loyalty programs

Explore loyalty programs as a tactic to grow your stores customer lifetime value and deliver long term growth

Customer Segmentation: 30+ prebuilt segments that help you convert

Sync our 30+ pre built segments to increase revenue and engagement on your Shopify store

What is A Good Shopify Score?

As a Shopify merchant, there are two words you’ll often hear that can make or break your entire store, “site speed.”

Customer Segmentation: Segmenting customers based on engagement

Segmenting your customers based on engagement. What are the key metrics to base segments on?

Customer Segmentation: An introduction and the importance of segmenting your customers

Customer segments - your secret marketing tactic to increase revenue and always send the right marketing message to the right customer.

Feature Announcement - Facebook audiences sync

Directly sync your favorite Segments audiences to supercharge your Facebook marketing

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