6 Ways to use Cohort Analysis to Grow Your Ecommerce Brand

Introducing FilterGPT: AI-driven customer segmentation

Discover FilterGPT, our AI-powered tool designed to help you easily build customer segments. With its natural language interface, you can create targeted segments without the need for complex filters.

Top 5 Customer Segments for Independence Day 2023

July 4th is coming up, and it's a big deal for DTC e-commerce. It's a great time to connect with your customers and boost your sales. In this post, we'll look at the top 5 customer segments you should focus on for your Independence Day campaign. We'll also share some data insights and give you some practical marketing strategies to use.

Celebrate Moms: 5 Customer Segments for your next Personalized Mother's Day Campaign

Looking to create the ultimate personalized Mother's Day campaign for your brand? Check out these top 5 customer segments that are perfect for your next Mother’s Day 2023 campaign.

Segments year 3 review

With 2022 wrapping up, we are thrilled to share the progress we’ve made as a company. It has been an exciting and challenging year, but through it all, we've learned a lot and achieved some incredible milestones.

DTC & Data: Democratizing data science for digital brands with Data CRM

In this article, we’ll cover data and the ecommerce industry, why data is so difficult to get right, and the pain points of a CDP as a data solution.

BFCM 2022: Top 5 Customer Segments and Email Marketing Strategies

5 customer segments and strategies to create an effective marketing plan for BFCM to maximize your chances of success and drive massive results.

The Best BFCM Email Marketing Strategy, Backed by Data Science

Analyzing millions of dollars of sales across last year’s BFCM, Tresl’s team of data scientists bring you key insights for your upcoming holiday marketing strategy. Learn the best BFCM 2022 email marketing strategy, backed by data science.

Who are your discount buyers?

Discover which customers only buy when there is a promo using the Segments App

Can celebrity co-branding drive repeat purchases?

Discover how to use Segments to measure the performance of your celebrity-branded products. Answer questions like: are these customers coming back to buy again? If so, what else did they buy?

Review your Klaviyo metrics in Segments

Review your email signups and metrics alongside your Shopify metrics, and monitor the changes in your Klaviyo metrics with a time series

Feature announcement: Reports

Create reports using Segments 3.0 and share top insights with your team

New integration: Shopify customer tags

Sync your favorite segments as customer tags back to Shopify and integrate Segments with every other app in the ecosystem that can access tags

Behavioral segmentation examples to guide your strategy

See what behavioral segmentation looks like in action, and find out how you can leverage behavioral data for your ecom business.

Increase retention and sales by targeting the right products and replenishment cycles

How to setup your email replenishment strategy through Segments

Gross Profit Margin | Tresl

Knowing your gross profit can help make your business more efficient. Learn how to calculate it here.

Integrating Postscript and Segments

Learn how to connect your Postscript SMS app with Segments. Advanced customer segmentation across your SMS program made easy with Tresl Segments.

6 Ways to use Cohort Analysis to Grow Your Ecommerce Brand

If you’re struggling to improve your marketing campaigns and acquire the right customers, then read about cohort analysis, why it’s important and how to use it to grow your online store.

Segments year 2 review

At Segments, our vision is to help our customers thrive with data by making it human. We made significant strides this year, from growing our team to developing new features & integrations to becoming a certified analytics partner of Shopify.

RFM Analysis for Customer Segmentation: Ecommerce Guide

Find your most profitable customers with Recency, Frequency, and Monetary Value (RFM) analysis. We identify the best segments to target and show you how with examples and case studies.

Black Friday / Cyber Monday (BFCM 2021) data analysis & recap

Our data scientists unpack sales uplifts, best performing payment types, and whether discounts really drove sales