Yes. You can change plans whenever needed. We don't have complicated contracts, and we understand that businesses' needs can change fast with the market. If you need to temporarily pause, you can change to the Free Forever plan to keep all your data and segments intact until you're ready to come back.

All plans are charged via Shopify Billing.

Yes, all stores get a 14-day free trial with the full suite of analytics, segments, and recommendations. You only pay when you explicitly upgrade to a paid plan. If you haven't gotten enough value after the trial, you will automatically continue on our free plan.

We automatically create 30+ prebuilt customer segments for you when you install. You can create as many segments as you need, on any paid plan (Small business, Growth, or Enterprise). Syncing segments to different marketing channels are limited by plan size. If you need to take a break, you can downgrade to free to keep your segments around.

Onboarding your store, including generating new models, can take anywhere from a few hours to (very rarely) a few days. Once your segments are ready, you can immediately connect your marketing channels and begin experimenting — we recommend syncing your Lifecycle journey and setting up nurture flows.

Shopify analytics gives you live, everyday metrics that help you understand the basics of how your store is doing. Segments gives you deep insights into your customers. In 1-click, you can get access to customer lifetime value predictions, product purchase patterns and recommendations, lifecycle journey, and 30+ prebuilt customer segments that can plug & play with your marketing channels and are proven to convert.

Klaviyo is an email automation platform that offers a rich set of features to build email campaigns and trigger-based flows that help you reach your customers. Segments is a data marketing platform that turns your Shopify data into powerful insights and recommendations you can use to turbocharge marketing and improve ROI.