Resources

What is repeat % on the customer cohort page? How is it defined?

Why isn't my data loading in Segments?

More info on your free Segments trial

How does the customer sync limit work?

How do I cancel my Segments subscription?

How many months does it take to recover my CAC (Customer Acquisition Cost)?

Which customer cohorts generated the most orders?

What are my top CLV products in the last 90 days?

What is top product sequence customer purchase the most in last 90 days?

What products should I recommend in my email campaigns?

What product should I cross-sell when a customer purchases a product?

What products do my customers buy in the same order?

When do customers typically replenish a product?

What is the replenish rate of a product?

Which products drive the most repeat purchases?

Which first-purchase products lead to the highest revenue per customer over time?

What is my repeat purchase rate over time?

Which customer cohorts generated the most orders?

What is the average revenue per user (ARPU) by cohort?

Which cohort has the highest churn rate?

What cohort has the highest gross revenue over time?

Which cohorts are still growing in order volume or revenue?

What segment has the highest conversion rate in a campaign?

What are the top used discount codes in my campaigns?

What are the top purchased products after sending a campaign?

How do I target customers who didn’t open or click a campaign?

How much estimated revenue was generated from a campaign?

Which products drive the most repeat purchases?

How can I find customers based on RFM and lifecycle stages?

Which customers are most likely to buy again soon?

How many customers are at risk of churning?

How many customers have churned?

How to compare recent performance to last year or last month?

How many customers made a purchase in the last 30/60/90 days?

What’s my revenue, profit, and AOV recently?

Has my ARPU gone up or down compared to last month or last year?

What’s the average number of orders per customer?

How does my customer growth rate compare to similar stores?

How many new customers did I acquire this period?

What’s the difference between new signups and new customers?

How much revenue did I make from newly acquired customers?

Is my AOV or ARPU for new customers improving?

How many previously signed-up customers placed their first order this period?

Are activated customers spending more over time?

How many customers came back and made another purchase?

What’s the ARPU and AOV from retained customers?

Is retention getting better or worse compared to last year?

How many customers have churned in the period?

Is my churn rate increasing or decreasing?

How many customers are subscribed to my email list?

How many Klaviyo emails did I send, and how well did they perform?

What’s my email open and click-through rate?

How many customers did a specific discount code generate?

How many sales did a specific discount code generate?

How are my discount codes performing daily?

When do customers usually place their second order?

How long does it take for most of my customers to buy again?

What’s the best time to follow up after a first order?

When should I send a winback campaign to prevent churn?

How do I retain first-time buyers?

How do I retain first-time buyers?