Discover how to use Segments to measure the performance of your celebrity-branded products. Answer questions like: are these customers coming back to buy again? If so, what else did they buy?
Each week we talk to many of you via email, chat, and account review calls to listen to your ideas and learn about your business. We collect the top questions from these conversations and anonymize them to bring you a new series we call: Questions of the week.
❓ I launched a celebrity-branded product a few months ago and I want to Know are the customers who purchased this product coming back to buy again? If so, what else did they buy?
💡How to use Segments to answer this question:
a. Create a segment with all the customers who bought these products:
Repeat the second step from part b: click on All users at the top left of the screen and change it for the segment you created
Review which products were also bought by this segment and find cross-selling opportunities
🤔 What can I do with this data?
Email / SMS marketing - set up an automated flow to target users who purchased Product 1 (Amazing facial cream) and recommend the above products
Advertising - Sync a segment of customers who purchased Product 1 and retarget them with ads featuring the cross sell recommendations
Customer Tag - Sync this segment of customers using our Shopify Tag sync back into Shopify, to unlock Shopify Flow and downstream apps to leverage this tag and further segment your customers.
Want to learn more about Segments and how our 30+ prebuilt customer segments, lifecycle grid and product journey maps can help drive long term, sustainable growth for your Shopify store? Try it free today