January special Unlock the power of personalization with Segments and get a free flow review
Book a Klaviyo flow review

December 2023 Benchmark Report

January 11, 2024

Every month, our team conducts a comprehensive analysis of DTC ecommerce metrics. Check out December 2023's metrics and find out key trends in open rates, click rates, and AOV across various industries during the holiday season.

How does the holiday season compare to BFCM in terms of ecom metrics? 

We’ve crunched the numbers, and here are the results.

📊 December vs. November 2023 DTC Benchmarks

Total number of orders analyzed: 791,602 (-28.84%)

Total revenue: $74.17M (-31.48%)

  • December avg. revenue: $1.73M (-30.69%)
  • AOV (Average Order Value): $93.70 (-3.72%)
  • ARPU (Average Revenue Per User): $104.59 (-2.73%)
  • Email open rate: 51.24% (+1.24%)
  • Email click rate: 1.81% (-5.92%)

Top-performing categories:

  • Food & Drink: Minor revenue drop of 7.8% with an AOV of $100.69.
  • Beauty & Fitness: 37.54% decrease in revenue with an AOV of $70.64.
  • Sports: Significant 42.73% drop in revenue with an AOV of $135.64.

Worse-performing categories:

  • Apparel: 32.48% decrease in revenue with an AOV of $124.76.
  • Home & Garden: 20.32% drop in revenue with an AOV of $134.63.
December benchmarks by industry

Strategic campaign planning made easy

Effortlessly plan with free monthly calendar created by data scientist in Segments

Find out top campaigns from top brands

Jul 4

Independence day

Oct 7

World Smile Day

Jun 21

National Selfie day


icon image

Request a demo with Tresl

Fill in the information and we will send you an email to schedule a demo call shortly.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.