When it comes to purchasing replenishable items, timing is crucial. For example, a customer may restock their pet food every month, or they may replace his toothbrush every three months.
You can segment your customers based on these behaviors and send relevant reminders when it is time to restock.
Tresl Segments helps you find the right products to feature and its repurchase cycles, information you can then leverage in your replenishment flow to target your customer with a well-timed restock incentive.
Timing optimization - AB test your flow using slight timing adjustments to find the optimal timing with the highest conversion rate
Personalize your content - Styling your email that corresponds to the shown product with its theme can go a long way
Reminder email - Consider adding reminder email to your flow for when the customer doesn’t convert in a certain time.
Next up: Cross sell and upsell with product journey
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