Marketing Calendar


Strategic campaign planning made easy

Explore key insights, craft effective campaigns, and leverage optimal send dates to engage your customers as summer kicks into full-swing.

Find campaign ideas from top brands in July

Jul 4

Independence day

May 4

Star Wars day

Jun 21

National Selfie day

Jun 05

World Environment Day

Oct 7

World Smile Day

Jun 21

Earth Day

Do you know?

In July, the most common discount ratio across the 350+ stores was 10%

Your guide to understanding key trends and insights for August

Actionable data insights from analysis of 350+ stores.

Gain valuable insights into customer behavior during July to inform your marketing strategies.

Craft effective campaigns with our subject line analysis.

Use popular words and phrases in your subject lines to increase email open rates and click-through rates.

Craft effective campaigns with our subject line analysis.

Use popular words and phrases in your subject lines to increase email open rates and click-through rates.

Get more free insights for July

Email campaigns for August

Friday, August 18, 2023

Back-to-school campaign

As summer winds down and the new school year approaches, it's the perfect time to capitalize on the back-to-school shopping season. Here are some tips for your email strategy:

  • Highlight relevant products: Showcase products that are relevant for the back-to-school season.
  • Create urgency: Make your back-to-school promotion time-limited to create a sense of urgency.
  • Provide useful content: In addition to promoting products, consider providing useful content such as back-to-school checklists, tips for a successful school year, or advice on transitioning from summer to school mode.


In 2022, back-to-school campaigns sent around this date had an average open rate of 48.63%.

The average revenue per store for these campaigns was $18,081.62, suggesting that these campaigns were effective at driving sales.

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Tuesday, August 22, 2023

Flash sale

According to our data, August 22nd was the most popular campaign date in 2022, making it a good day to engage with your customers. A flash sale can be an effective strategy to create a sense of urgency and drive quick sales.


Our data insights show that the phrase "flash sale" in the subject line had one of the highest open rates (69.82%) in August 2022.

The average revenue per store for this date was $66,480.20, demonstrating the high revenue potential of flash sales.

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Thursday, August 24, 2023

Summer clearance sale

As summer starts to wind down, August 24th is an excellent day to launch a summer clearance sale. This not only helps clear out your summer inventory to make room for new fall products, but it also provides an opportunity to boost sales and engage with your customers.

Here are some tips for your strategy:

  • Emphasize the Limited Stock: Make sure to emphasize that the clearance items are limited in stock and that once they're gone, they're gone. This creates a sense of urgency and can encourage customers to make a purchase sooner rather than later.
  • Promote Upcoming Fall Collection: Use this opportunity to tease your upcoming fall collection. This can help build anticipation and keep your brand at the forefront of your customers' minds even after the clearance sale.


Summer clearance sale campaigns sent on August 24th, 2022, had an average open rate of 46.94%.

The average revenue per store was $59,520.93, indicating that these campaigns were successful at clearing out summer inventory and boosting sales.

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Remember, the goal is to stay on your customer's radar and maximize your Labor Day sales. By dividing your campaign into distinct stages, you can keep your customers engaged and excited about your brand.

Unveiling August's data insights

In this section, we'll delve into the data insights we've gathered from previous August campaigns. These insights will help you understand customer behavior during this period and inform your marketing strategies


Promotional deals in August 2022

In August 2022, the average discount ratio was 11%.

Here's the breakdown by Industry:


Average discount ratio

Beauty & Fitness






Home & Garden





Popular subject lines

The most popular words in the August 2022 subject lines were 'Summer', 'Sale', and 'Labor'. Using these words in your subject lines could increase your email open rates.

Here are the phrases with highest Click-through rates:

Early access

Flash sale

Last chance

Free shipping

Labor day sale

Back school

Last day

Key takeaways & suggested strategies:

  • Target your loyal customers with an Early Access campaign to your VIPs before Labor day.
  • Send a "back to school" campaign highlighting relevant products.


Email send dates in August 2022

Most emails were sent on August 22nd, with a noticeable increase between August 29th to 31st. Planning your email sends around these trends could improve your email engagement rates.

Key takeaways & suggested strategies:

  • Consider sending more emails on these days to increase engagement.
  • Start sending your Labor Day campaigns at the end of August to capitalize on the holiday.


Preparing for Labor Day

Start planning your Labor Day campaigns towards the end of August, using a multi-phase approach to keep your customers engaged.

Key takeaways & suggested strategies:

  • Begin your Labor Day campaign in the last week of August to build anticipation.
  • Use a multi-phase approach, starting with a teaser email, followed by the main promotion, and ending with a last-minute deal or extension.
  • Be creative with your Labor Day messaging to stand out from the crowd.


As we transition from the summer season to the fall, it's a great opportunity to re-engage with your customers and offer them value through your Labor Day promotions. Keep your messaging authentic, creative, and data-driven to ensure the best results.

Happy planning for August!



You've made it through your Data-Driven August Marketing Calendar! We hope these insights and suggestions inspire you to create impactful, data-driven marketing campaigns. Remember, the key to successful marketing lies in understanding your customers and their behaviors. By leveraging data and personalizing your approach, you can engage your customers like never before.

Download insights for August now

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A preview of July marketing calendar