Marketing Calendar

September 2023

Strategic campaign planning made easy

Explore key insights, craft effective campaigns, and leverage optimal send dates to engage your customers as summer kicks into full-swing.

Find campaign ideas from top brands in July

Jul 4

Independence day

May 4

Star Wars day

Jun 21

National Selfie day

Jun 05

World Environment Day

Oct 7

World Smile Day

Jun 21

Earth Day

Do you know?

In July, the most common discount ratio across the 350+ stores was 10%

Your guide to understanding key trends and insights for September

Actionable data insights from analysis of 350+ stores.

Gain valuable insights into customer behavior during September to inform your marketing strategies.

Craft effective campaigns with our subject line analysis.

Use popular words and phrases in your subject lines to increase email open rates and click-through rates.

Craft effective campaigns with our subject line analysis.

Use popular words and phrases in your subject lines to increase email open rates and click-through rates.

Get more free insights for September

Email campaigns for September

Friday, September 1, 2023

Welcome September & Labor Day Weekend Kickoff

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Monday, September 4, 2023

Labor Day Sale

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Tuesday, September 5, 2023

Last Chance for Labor Day Savings

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Sunday, September 10, 2023

Personal Connection

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Wednesday, September 13, 2023

Embrace the Autumn Vibes

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Friday, September 15, 2023

Unveiling the New Arrivals

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Friday, September 22, 2023

Embrace the Pumpkin Season

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Saturday, September 30, 2023

September Recap

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As we transition from the summer season to the fall, it's a great opportunity to re-engage with your customers and offer them value through your Labor Day promotions. Keep your messaging authentic, creative, and data-driven to ensure the best results. Happy planning for September!

Unveiling September's data insights

In this section, we'll delve into the data insights we've gathered from previous September campaigns. These insights will help you understand customer behavior during this period and inform your marketing strategies

1

Promotional deals in September 2022

The average discount ratio in our database was 13.21%. Here’s the breakdown by industry:

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Here's the breakdown by Industry:

Industry

Average discount ratio

Beauty & Fitness

11.15%

Apparel

10.67%

Food &Β Drink

13.29%

Health

17.26%

Pets & Animals

13.69%

Total

13.21%

2

Popular subject lines

The most popular words in the September 2022 subject lines were β€˜sale’, β€˜weekend’, and β€˜free’. Using these words in your subject lines could increase your email open rates.

Here are the phrases with highest Click-through rates:

Labor Day

Early access

Last chance

Free shipping

Free gift

Labor Day sale

Labor Day weekend

Last day

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Key takeaways & suggested strategies:

  • Phrases that convey urgency or exclusivity, such as "Last chance," "Early access," and "Last day," consistently demonstrate high click-through rates
  • Mentions of specific events or promotions, like "Labor Day weekend" or "Labor Day sale," also resonate well with audiences.

3

Email send dates in September 2022

Most emails were sent on September 2nd, with a noticeable increase on September 9th, 23rd.

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Key takeaways & suggested strategies:

  • Consider sending more emails on these days to increase engagement.
  • Start sending your Labor Day campaigns at the end of August to capitalize on the holiday.

4

Preparing for Labor Day

Start planning your Labor Day campaigns towards the end of August, using a multi-phase approach to keep your customers engaged.

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Key takeaways & suggested strategies:

  • Begin your Labor Day campaign in the last week of August to build anticipation.
  • Use a multi-phase approach, starting with a teaser email, followed by the main promotion, and ending with a last-minute deal or extension.
  • Be creative with your Labor Day messaging to stand out from the crowd.

πŸ’‘

As we transition from the summer season to the fall, it's a great opportunity to re-engage with your customers and offer them value through your Labor Day promotions. Keep your messaging authentic, creative, and data-driven to ensure the best results.

Happy planning for September!

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Conclusion

You've made it through your Data-Driven September Marketing Calendar!We hope these insights and suggestions inspire you to create impactful, data-driven marketing campaigns. Remember, the key to successful marketing lies in understanding your customers and their behaviors. By leveraging data and personalizing your approach, you can engage your customers like never before. Ready to take your marketing to the next level? Try Tresl Segments today and unlock the full potential of your data.

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A preview of July marketing calendar