Marketing Calendar
Gain valuable insights into customer behavior during September to inform your marketing strategies.
Use popular words and phrases in your subject lines to increase email open rates and click-through rates.
Friday, September 1, 2023
Welcome September & Labor Day Weekend Kickoff
Monday, September 4, 2023
Labor Day Sale
Tuesday, September 5, 2023
Last Chance for Labor Day Savings
Sunday, September 10, 2023
Personal Connection
Wednesday, September 13, 2023
Embrace the Autumn Vibes
Friday, September 15, 2023
Unveiling the New Arrivals
Friday, September 22, 2023
Embrace the Pumpkin Season
Saturday, September 30, 2023
September Recap
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As we transition from the summer season to the fall, it's a great opportunity to re-engage with your customers and offer them value through your Labor Day promotions. Keep your messaging authentic, creative, and data-driven to ensure the best results. Happy planning for September!
In this section, we'll delve into the data insights we've gathered from previous September campaigns. These insights will help you understand customer behavior during this period and inform your marketing strategies
1
The average discount ratio in our database was 13.21%. Hereβs the breakdown by industry:
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Here's the breakdown by Industry:
Industry
Average discount ratio
Beauty & Fitness
11.15%
Apparel
10.67%
Food &Β Drink
13.29%
Health
17.26%
Pets & Animals
13.69%
Total
13.21%
2
The most popular words in the September 2022 subject lines were βsaleβ, βweekendβ, and βfreeβ. Using these words in your subject lines could increase your email open rates.
Here are the phrases with highest Click-through rates:
Labor Day
Early access
Last chance
Free shipping
Free gift
Labor Day sale
Labor Day weekend
Last day
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Key takeaways & suggested strategies:
3
Most emails were sent on September 2nd, with a noticeable increase on September 9th, 23rd.
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Key takeaways & suggested strategies:
4
Start planning your Labor Day campaigns towards the end of August, using a multi-phase approach to keep your customers engaged.
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Key takeaways & suggested strategies:
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As we transition from the summer season to the fall, it's a great opportunity to re-engage with your customers and offer them value through your Labor Day promotions. Keep your messaging authentic, creative, and data-driven to ensure the best results.
Happy planning for September!
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You've made it through your Data-Driven September Marketing Calendar!We hope these insights and suggestions inspire you to create impactful, data-driven marketing campaigns. Remember, the key to successful marketing lies in understanding your customers and their behaviors. By leveraging data and personalizing your approach, you can engage your customers like never before. Ready to take your marketing to the next level? Try Tresl Segments today and unlock the full potential of your data.