Use the RFM (Recency, Frequency, Monetary) framework to understand where your customers are in their journey—from new to loyal, or at risk of churning. This is one of the easiest ways to create powerful, targeted segments for email flows, winback campaigns, or loyalty offers.
Where to find it
- Go to Analytics > Lifecycle Journey in Segments.
- You’ll see a grid:
- Click on any box to view suggested actions for that segment.
