Turning one-time buyers into loyal customers is all about timing, personalization, and incentives. Use the Purchase Timing chart to identify your store’s key repurchase window, then build a nurturing journey that reaches customers while they’re most engaged.
What to do
- Send a follow-up email 1–2 weeks after the first order with product tips or bundle suggestions.
- Add a reminder around the most common repurchase window.
- Offer a time-limited discount or benefit as they near churn
Where to find it
- Go to Analytics > Lifecycle journey.
- Look for the “One-time” row in the grid. Segments prebuilds 3 smart segments for you based on RFM:
Tip
- Retaining first-time buyers is the easiest way to boost lifetime value. Even one well-timed message can make the difference between a one-timer and a repeat customer.
- Looking for a quick benchmark? Check How long does it take for most of my customers to buy again? to see the median repurchase window.
