(This feature currently supports Klaviyo email campaigns only.)
Easily create segments of customers who didn’t engage with your email. Perfect for retargeting flows, follow-ups, or winback messages.
Where to find it
- Go to Campaigns in Segments. Make sure your Klaviyo account is connected.
- Select a campaign from the list.
- At the top of the page, view metrics like Delivered, Opened, Clicked, etc.
- Click the “+” icon on any metric card to save a segment based on who did or didn’t receive, open, or click.
Tip
- Build a resend flow for customers who didn’t open the first email—try a new subject line or offer.
- Create a segment of non-clickers and follow up with a stronger CTA or urgency-based message.
