How long does it take for most of my customers to buy again?

At the top of the purchase timing - 1st to 2nd Order report, you’ll see the stat:

“50% of customers purchase their next order within X week(s) after first order.”

This tells you the median repurchase timing across your customer base.

Where to find it

1. Go to Analytics > Lifecycle Journey.
2. Scroll down to Purchase Timing report- 1st to 2nd Order section.
3. Find the “50% of customers bought before” metric above the chart.

Tip

Use this insight to time your discounts and winback campaigns to hit just before this window, nudging slower buyers to take action.