How many customers did a specific discount code generate?

This tells you how many unique customers used a specific discount code during the selected date range. It helps you evaluate whether the code was effective at attracting new or returning buyers.

Where to find it

1. Go to Analytics > Discount code usage.
2. The top five discount codes are display by default.
3. Scroll to the table, look at the “Customers” column next to each discount code.

Tip

If the number is low, try pairing the code with a stronger CTA or promoting it through more personalized channels (email, SMS, product page).