The Executive summary - Churn tab shows the number of customers who have churned during your selected time period, based on their purchase inactivity compared to your store’s repurchase behavior. This helps you understand how many customers have likely lapsed and need re-engagement.
🔗 How does Segments define churned customers?
Where to find it
- Go to Analytics > Executive Summary > Churn.
- Look at the Customers in the chart or metrics table.
Tip
Track this after major sales periods or product launches to evaluate long-term retention gaps—and follow up with timely post-purchase flows using purchase timing report.
