The Executive summary - Acquisition tab shows how many customers created an account and how many of those became first-time buyers during your selected date range. This helps you measure how effectively your acquisition channels are converting visitors into revenue-generating customers.
Where to find it
- Go to Analytics > Executive Summary > Acquisition.
- Look for the New Signups and New Customers metrics at the top or in the table below the chart.
Tip
Track this number after launching paid ads or promotions to see if they’re bringing in new customers—not just more clicks.
