In the Executive summary - Acquisition tab, Segments tracks net revenue, gross profit, and related metrics from customers who placed their first order in the selected date range.
Where to find it
- Go to Analytics > Executive Summary > Acquisition.
- Select metrics like Net Revenue, Gross Profit, and Discounts tied to new customers in the table or chart.
Tip
- Use this to evaluate the quality of new customer traffic and ensure you’re acquiring high-value—not just one-time buyers.
