You can easily compare any date range in the Executive Summary to either the previous period or the same period last year. This helps you measure growth, spot seasonal trends, and understand whether your performance is improving over time.
Where to find it
- Go to Analytics > Executive Summary.
- Use the date range filter at the top to select the period you want to analyze.
- Click the “Compared to” dropdown and choose:
- You’ll see percentage changes for every key metric (e.g., customers, orders, revenue, AOV) alongside your current numbers.
Tip
Use this comparison to track the impact of new campaigns, product launches, or pricing changes—and adjust your strategy accordingly.
