Find out which products brought in customers with the highest lifetime value over the past 90 days. This helps you identify hero products that attract your most valuable customers—great for ads, bundles, or featuring in campaigns.
Where to find it
- Go to Analytics > Product Journey in Segments.
- Set the time range to Last 90 Days in the time selector.
- Look under the 1st Order column. Click “Sort by…” on the right and choose Avg. CLV.
Tip:
By default, we show product titles—but you can switch to view variants, SKUs, product types, or collections with the tabs at the top. This helps you dig deeper into what product categories or styles drive the highest-value customers.
