All FAQ

What cohort has the highest gross revenue over time?

Find out which signup month brought in the most total revenue from its customers. Useful for understanding which cohorts have had the biggest overall business impact.

Where to find it

  1. Go to Cohort.
  2. Select “Gross revenue” from the metric dropdown.
  3. Toggle Cumulative ON to see total revenue accumulated by each cohort.

Tip

  • Use this to identify high-value acquisition periods and compare against ARPU or CAC to assess profitability.

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