Track how much revenue each customer generates on average over time. Use this to compare customer quality by acquisition month and monitor ARPU growth as cohorts mature.
Where to find it
- Go to the Cohort page in Segments.
- Set the metric to “ARPU”.
- Analyze how revenue per user grows at 30, 60, 90, or 180 days for each cohort
Tip
Higher ARPU cohorts often come from successful campaigns or better product targeting—replicate what worked during those months.
