Measure how many customers come back to repurchase a product, and how often they do it. This gives you insight into product loyalty and lifecycle behavior.
Where to find it
- Go to Analytics > Product relations
- Select a product from the list on the left.
- Click the “Replenishment” tab on the right panel to view:
Tip
Products with high replenish rates are great candidates for subscription models or post-purchase flows with timed discounts.