Discover the most common product paths your customers follow—from their first order to repeat purchases. This helps you uncover buying patterns, ideal product bundles, and opportunities for cross-sells or automated flows.
Where to find it?
- Go to Analytics > Product Journey in Segments.
- Set the time range to Last 90 Days using the time selector.
- In the Top Journey section, you’ll see the most popular purchase paths ranked by the number of unique customers.
- Click on any journey to see the full sequence and details in the visual chart.
Tip
Use these insights to guide your email product recommendations, upsell flows, or bundle strategies. Read more in this help article →
