The best time to follow up is during the “active” phase, which appears as blue bars in the purchase timing report. This is when customers are most engaged and most likely to make their second purchase.
Where to find it
- Go to Analytics > Lifecycle Journey.
- Scroll to purchase Timing - 1st to 2nd order.
- Look at the blue zone—typically the first 1–5 weeks after the first order.
Tip
- Segment to target: Active one time buyers. You can find this segment from the lifecycle journey grid on the top of the page. Save the segment and turn on auto sync to your marketing channels.
- Set up a post-purchase flow that includes:
