When do customers usually place their second order?

The purchase timing - 1st to 2nd Order chart shows the most common time frames when customers place their second order after their first. Each bar represents the percentage of customers who reordered in a given week.

Where to find it

1. Go to Analytics > Lifecycle Journey.
2. Scroll down to Purchase Timing report- 1st to 2nd Order section.
3. Hover over each bar to see how many customers placed their second order in each week.

Tip

Look at the blue bars—they represent customers who are still active. The earlier bars often show the highest repurchase rates. Use this window to prompt a second purchase with a timed post-purchase flow.