Identify customer cohorts that are still actively purchasing and generating value. A growing cohort means strong retention and engagement—track these to learn what’s working.
Where to find it
- Go to Cohort.
- Select a growth-based metric like Orders, Gross Revenue, or ARPU.
- Toggle Cumulative ON and look for rows where numbers increase beyond 180, 210, or 240 days.
Tip
Use high-growth cohorts to model future projections and improve your acquisition strategy.
