People also ask:
- How does Segments define active customers?
- How many customers are still active right now?
- Who are my most engaged customers?
- Which customers are most likely to buy again soon?
- How can I reward my loyal and active buyers?
Active customers are those who have made a purchase within your store’s average repurchase window, meaning they are still within the expected timeframe to buy again. These are your most engaged buyers and are likely to respond well to upsells, loyalty offers, or new product launches.
Where to find it
- Go to Analytics > Lifecycle Journey.
- Look for the “Active” column on the far-left side of the grid.
- Click on any box to see suggested action and discount for the segment.
Tip
- Sync the segment to your marketing channels and set up an automated flow: when any customer subscribes to the segment → send a targeted email or SMS with personalized product recommendations or loyalty offers.
✅ Your segments updates daily, so your flows always target the right audience at the right time.
