Use the ARPU and ACLV metrics to find which first-purchase products generate the most follow-on value. Great for deciding which products to feature in ads, welcome flows, or first-purchase discounts.
Where to find it
- Go to Analytics > Product Cohort, Revenue Growth tab.
- Sort by ARPU or ACLV to rank product cohorts by value generated.
Tip
Products with a lower AOV but higher ARPU often lead to more loyal or repeat buyers.
