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Trusted by 1,000+ happy customers

Uncover profitable audiences for optimized marketing

Simplify segmented campaigns and flows

Sync audiences to any platform

14-day free trial   •   Cancel anytime


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Uncover profitable audiences backed by data.

Simplify segmented campaigns and flows. Discover profitable segments and customer insights backed by data science. Sync audiences to anywhere.

Or schedule a demo with a data expert

Shopify Plus certified appShopify Plus certified app
A radar graph that shows segmentationCustomer labeled as at risk by Segments.Customer labeled as low value by Segments.Customer labeled as refund by Segments.Customer labeled as active loyals by Segments.Customer labeled as subscriber by Segments.Customer labeled as repeat buyer by Segments.Customer labeled as chruned by Segments.
A radar graph that shows segmentationCustomer labeled as active loyals by Segments. smCustomer labeled as low value by Segments. smCustomer labeled as refund by Segments. sm
Customer labeled as chruned by Segments. smCustomer labeled as subscriber by Segments. sm
Customer labeled as at risk by Segments. smCustomer labeled as repeat buyer by Segments. sm

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Rated 5 stars on Shopify's App Store

Trusted by 1,000+ leading Shopify brands

Why Segments?

Powerful customer analytics made easy

Power of a CDP. Flow of a CRM. Accessible as an app.

Instant customer segmentation

Discover profitable prebuilt segments as soon as your data is loaded, and rapidly test campaigns to optimize your marketing flows.

Automated integrations

Effortlessly connect with your favorite marketing tools—no database maintenance, server upkeep, or file management required.

No code & no risk

Set up without writing a single line of code, with no worries about data overwrites, site slowdowns, or backend coding.

Built by seasoned data scientists

Enjoy tried-and-true analytics developed from years of experience at leading data-centric tech companies

14-day free trial   •   Cancel anytime

A partner you can trust

App installations
GMV analyzed
Orders parsed
On average, Segments users see
double digit growth
with just 5-7 segments synced across major marketing channels


The ultimate customer segmentation tool for everyone

Built by data scientists to be a marketer’s best friend.

14-day free trial   •   Cancel anytime

Seamless integration

Your audience, synced across 20+ channels

Automatically update your marketing channels with the latest audience data from Segments Analytics

Segments integrations

14-day free trial   •   Cancel anytime

Segments is a Shopify Plus certified app.
Segments Analytics is

Shopify Plus certified

We’re part of the top 1% of apps that have met the rigorous criteria of Shopify Plus, proven to be:






14-day free trial   •   Cancel anytime

Hear it from our customers

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Rated 5 stars from 67 reviews on Shopify's App Store

Watch True Botanicals testimonial
Motion Nutrition

I haven't seen a product that's as well-thought-out as Segments, and I've been in eCommerce for close to a decade. It's an intrinsic part of my 'DTC stack' and has quite possibly saved me…weeks' worth of data-crunching time

Sunit Kaul, Founding Partner & CMO

Soft services

The app provides a level of intelligence that'd I've only seen larger orgs with a data science team have access to. I'm very happy to have these insights at my finger tips

Rebecca Zhou, CEO and Cofounder (ex-head of Digital @ Glossier)

Sol de Janeiro

[We] have received reports and recommendations around specific business cases that have changed how we're thinking about product assortment and customizing our marketing strategy based on insights

Tamera Ferro, Head of Global Marketing and Growth


I've been working in digital marketing for 10 years, and I would recommend this app/service as highly as any I've ever endorsed. The service they provide has had a significantly positive impact on our business

Joey Robinson, Co-Founder and CMO

Promix Nutrition

Segments gave me a level of data that was extremely helpful in improving ads, email flows, and site design. The call with their team was by far the most helpful data analytics call that I have ever had. Great product!

Albert Matheny IV, CEO


Very easy to use, it enables you to build very relevant segments, and then send it to Klaviyo or SMA audiences... Also the support and their data scientist are always available to help. I recommend!

François Coco, Responsible of e-CRM

Lily & Loaf

This app has been a fantastic addition to our site. It’s especially handy…with a few simple clicks we have all the key metrics we need at our fingertips instead of ploughing through endless spreadsheets to analyze monthly sales

Hannah Parry, Head of Ecommerce

Oil Life

Our first segmented email campaign yielded the following results: click through rate: 1.0% --> 2.7%, open rate: 20% --> 30%, and double the revenue! Thank you for all your help John Chao!

Courtney Graf, Marketing Director


A powerful tool that every store needs. It essentially organizes our customer data into digestible chunks of actionable information. This tool is essential to truly understand your customer’s behaviors

Ross Ayling, Senior Marketing

Get started in just 3 easy steps

No coding or developer required

Install Segments on Shopify App Store for free

Step 1: Install for free

Visit the Shopify App Store and install Segments Analytics to your store.

Segments scans and ingests your store's data after installing

Step 2: Automatic data processing

Our system processes your store's data to prepare comprehensive insights, no coding required.

Unlock comprehensive data insights with 14-day free trial

Step 3: Unlock insights

Access detailed customer insights and start optimizing your marketing with your 14-day free trial.

14-day free trial   •   Cancel anytime

Frequently asked questions

How to get started with Segments Analytics?
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Get started with Segments Analytics in just three straightforward steps – no code installation or developer required!

1. Install Segments Analytics: Visit the Shopify's App Store and install Segments Analytics to your store.
2. Data processing: Our system will process your store's data, which can take up to 48 hours depending on data size. You don't need to worry about complex installations or coding.
3. Unlock insights: Once processing is complete, explore valuable insights with your 14-day free trial.

What features are available for the trial?
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When you start your 14-day free trial, you'll enjoy full access to all our features and unlimited analytics. Explore the power of 30+ prebuilt customer segments ready to plug and play across your marketing channels. Seamlessly integrate with popular platforms like Klaviyo, ActiveCampaign, Omnisend, Shopify, Facebook, Google, TikTok, SMS, and more!

What is the difference between Klaviyo and Segments?
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In short: Klaviyo sends the emails but Segments figures out who to target. Klaviyo is an email service provider with the ability to build segmented campaigns and flows. Marketers & merchants come to Segments to find out how best to leverage their data to uncover profitable segmentation strategies. Review the viability of potential customer segment before you execute any email campaign–analyze audience size, open-rates, CLV, and other metrics in real-time before launching your next marketing campaign.Bring your data under one roof, create a single customer view, and sync audiences across multiple channels.  Segments gives you the power of a CDP, the flow of a CRM, and the accessibility of an app. Try our 14-day free trial today.
How long does the setup take?
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The initial setup will take you approximately 5 minutes or less, you’ll only need to install Segments from the Shopify App store and answer a few short questions so we can understand your needs and how we can help. After setting up, you may need to wait a few hours for all the data to be loaded into our platform.
What support is included in my plan?
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For all of our plans, our customer success team is available via email and Intercom chat during business hours to answer any questions you may have. For our enterprise customers, we offer a customized solution that includes direct collaboration with the team behind Segments on a dedicated Slack channel. For more information about our Enterprise solution, please contact us at
Can I connect multiple data sources?
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You can connect Segments with your favorite email service provider, SMS, and digital ads platforms such as Facebook, Google, Tik Tok, etc. as well as sync your segments back to Shopify as customer tags. We are constantly working to add new integrations to our platform. Looking for an integration we don’t have yet? Just ping us on chat or add a feature request to our public roadmap.
I have more questions. How can I contact you?
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Please send us an email to We’ll be happy to answer any questions.