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Case study

True Botanicals gains a 128% increase in purchases from subscribers by leveraging Segments’ cohort analyses

True Botanicals
Beauty & Skincare

San Francisco, California
purchases from existing customers
new subscribers
"The Segments team (John, Dan and the rest of the Customer Success, Engineering teams) really go above and beyond in being our secret weapon and supporting our hyper growth".
Tran from True Botanicals

Meet True Botanicals

True Botanicals is a luxurious, consciously crafted skincare brand on a mission to deliver clean and sustainable products that are clinically proven to work at the highest standards.

They ethically source vegan ingredients from the vibrant intelligence of nature, without any toxins or fillers, ever. Each product delivers potent concentrations of plant actives that are known for their nourishing vitamins, essential fatty acids, and antioxidant properties. Every scoop, spritz, and slather is a sensorial, indulgent experience that can make an extraordinary difference for your skin, as well as the planet.

That’s their Pure. Potent. Proven. Promise.


With a large range of online sales channels and a brand refresh, True Botanicals wanted a clear, easy to understand analytics solution that would help provide a better understanding of customers shopping directly with them, specifically what products were customers purchasing, were they ordering the same products each time? Another key question was which celebrity endorsement worked best for the brand. Historically True Botanicals relied on manual spreadsheets to collate tons of cross channel data which cost thousands of dollars in man hours and didn’t yield the clear, actionable results the brand needed.

“As a brand we’ve always had anecdotal evidence based on customer feedback on endorsements but to have clear cohort analysis showing exactly which celebrity messaging gets through with customers was a game changer.”


Segments analyzed True Botanicals Shopify customer purchase data from the past 2 years and created ad hoc customer analyses and data modeling to increase repeat purchases from active subscribers and provide a clear understanding of what messaging worked best to convert new subscribers to paying customers. Segments created bespoke dashboards based on internal True Botanicals KPIs to reduce churn from existing customers.


Leveraging insights generated from Segments, True Botanicals recorded a 400% increase in new subscribers and a 128% increase in purchases from existing subscribers.

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