We see it happen all the time: You’ve installed Segments and love the many prebuilt customers segments based on your Shopify data. You realize the immense value of syncing these segments into Klaviyo and your performance marketing channels but convincing your boss is proving to be a challenge.
They may be wondering if Segments is worth your company’s time and investment. You can put your manager’s thoughts and concerns at ease by clearly demonstrating the value of Segments and how it can supercharge ecommerce growth.
Before you approach your boss, you’ll probably want to have a plan around how Segments can help. Consider these talking points when you meet with your boss to discuss upgrading to a Segments plan:
1. Audience sync with Klaviyo, Google and Facebook Ads
Segments syncs directly with Klaviyo and you can easily export Segments data to Google and Facebook Ads to target the right customer with the right message. Don’t forget negative matching audiences to limit wasted ad spend.
Saving media cost across Google & FB Ads via negative matching
Enabling 1:1 advertising based on your Shopify data