If you’re struggling to improve your marketing campaigns and acquire the right customers, then read about cohort analysis, why it’s important and how to use it to grow your online store.
Listen to our founder and CEO, John Chao, share more about data-driven marketing strategies and customer segmentation tips for the upcoming Holiday 2021 season on our favorite podcast eCommerce Fastlane!
Learn how to use customer segmentation to understand your customers and grow your business with these examples and case studies.
Part 1 of our General Analytics Principles (GAP) Series, where we'll cover all the data analytics you need to know for your ecommerce brand.
Directly sync your favorite Segments audiences to supercharge your Google Ads marketing and increase your ROAS
Learn how to increase your customer retention with these strategies, examples and case studies for your online store.
Learn how to reduce your customer churn rate with these strategies, examples and case studies for your online store.
Understand & predict customer behavior to improve your marketing flows, identify buying trends, and boost revenue.
Learn how to work out and increase Customer Lifetime Value (CLV) for your online store, with examples and case studies.
Supercharge your cross sell email marketing and digital advertising tactics with our new product relations feature. Available on all our Growth+ plans
For the second time in 2 years, Segments has been picked as a Shopify staff pick #grateful #shopify
Explore loyalty programs as a tactic to grow your stores customer lifetime value and deliver long term growth
Sync our 30+ pre built segments to increase revenue and engagement on your Shopify store
As a Shopify merchant, there are two words you’ll often hear that can make or break your entire store, “site speed.”
Segmenting your customers based on engagement. What are the key metrics to base segments on?
Customer segments - your secret marketing tactic to increase revenue and always send the right marketing message to the right customer.
Directly sync your favorite Segments audiences to supercharge your Facebook marketing
Leverage our 3 customer retention strategies to grow your store revenue and keep your customers coming back to repurchase your products.
Increase repeat sales by analyzing what new customers bought next
Email marketing and customer retention go hand in hand and with our 5 easy to implement tips your store revenue is sure to accelerate.
Check out how industry leading ecommerce stores are consistently increasing their Average Order Value.
With 2022 wrapping up, we are thrilled to share the progress we’ve made as a company. It has been an exciting and challenging year, but through it all, we've learned a lot and achieved some incredible milestones.
In this article, we’ll cover data and the ecommerce industry, why data is so difficult to get right, and the pain points of a CDP as a data solution.
Review your email signups and metrics alongside your Shopify metrics, and monitor the changes in your Klaviyo metrics with a time series
Create reports using Segments 3.0 and share top insights with your team
Sync your favorite segments as customer tags back to Shopify and integrate Segments with every other app in the ecosystem that can access tags
Learn how to use Shopify Analytics to make more money from your Shopify store. Analyze your sales, products, customers & marketing with Shopify Reports.
Discover how to use Segments to measure the performance of your celebrity-branded products. Answer questions like: are these customers coming back to buy again? If so, what else did they buy?
See what behavioral segmentation looks like in action, and find out how you can leverage behavioral data for your ecom business.
Find your most profitable customers with Recency, Frequency, and Monetary Value (RFM) analysis. We identify the best segments to target and show you how with examples and case studies.
Analyzing millions of dollars of sales across last year’s BFCM, Tresl’s team of data scientists bring you key insights for your upcoming holiday marketing strategy. Learn the best BFCM 2022 email marketing strategy, backed by data science.
Discover which customers only buy when there is a promo using the Segments App