Blog

Sharad Thaper from Hidden Tempo— How to improve your email marketing strategy

Discover how to convert one-time buyers into loyal subscribers and win back inactive customers using personalized strategies and data-driven insights by Sharad Thaper from Hidden Tempo.

Alex Greifeld from No Best Practices— How ILIA Beauty Scaled Repeat Revenue

In this ILIA Beauty marketing case study we’ll explore how retention fuels acquisition, and how ILIA scaled their repeat revenue with Segments Analytics.

10 Proven Customer Retention Ecommerce Strategies for Cosmetics and Beauty Brands

Given the saturated nature of the beauty market and the abundance of choices available to consumers, brands must prioritize the implementation of effective retention strategies to differentiate themselves and cultivate lasting relationships with their customers. By implementing these proven strategies, cosmetics and beauty brands can position themselves for long-term success, build a loyal customer base, and thrive in an increasingly competitive market.

From the Expert's Desk: 4 Trends Reshaping E-commerce in 2024 (and What I'm Doing Right Now)

4 major trends are seriously impacting DTC e-commerce in 2024. Learn what they are and how to future proof your store.

December 2023 Benchmark Report

Every month, our team conducts a comprehensive analysis of DTC ecommerce metrics. Check out December 2023's metrics and find out key trends in open rates, click rates, and AOV across various industries during the holiday season.

Segments year 4 review

John, co-founder and CEO of Tresl Segments, shares a 2023 recap as well as an exciting roadmap for 2024. In this personal letter, John highlights Tresl'scommitment to simplifying segmentation and enhancing personalization through Generative AI.

From the Expert’s Desk: Closing out the year strong, reflections on BFCM, and 2024 planning by George Sylvain

Discover key strategies from e-commerce expert George Sylvain for a strong year-end close and robust planning for 2024. From analyzing top-performing ads to segmenting new customers, gain actionable advice for sustained profitability.

From the Expert's Desk: George Sylvain's Comprehensive Guide to BFCM 2023 Marketing

Discover BFCM 2023 insights with George Sylvain. A candid look at effective strategies and thoughtful advice for the upcoming holiday season.

BFCM Performance Metrics Every DTC Marketer Should Know for 2023

Elevate your 2023 BFCM strategy with must-know performance metrics. Tailored for DTC marketers, gain exclusive access to Direct-to-Consumer trends and BFCM planning insights

Introducing FilterGPT: AI-driven customer segmentation

Discover FilterGPT, our AI-powered tool designed to help you easily build customer segments. With its natural language interface, you can create targeted segments without the need for complex filters.

Top 5 Customer Segments for Independence Day 2023

July 4th is coming up, and it's a big deal for DTC e-commerce. It's a great time to connect with your customers and boost your sales. In this post, we'll look at the top 5 customer segments you should focus on for your Independence Day campaign. We'll also share some data insights and give you some practical marketing strategies to use.

Celebrate Moms: 5 Customer Segments for your next Personalized Mother's Day Campaign

Looking to create the ultimate personalized Mother's Day campaign for your brand? Check out these top 5 customer segments that are perfect for your next Mother’s Day 2023 campaign.

Segments year 3 review

With 2022 wrapping up, we are thrilled to share the progress we’ve made as a company. It has been an exciting and challenging year, but through it all, we've learned a lot and achieved some incredible milestones.

DTC & Data: Democratizing data science for digital brands with Data CRM

In this article, we’ll cover data and the ecommerce industry, why data is so difficult to get right, and the pain points of a CDP as a data solution.

BFCM 2022: Top 5 Customer Segments and Email Marketing Strategies

5 customer segments and strategies to create an effective marketing plan for BFCM to maximize your chances of success and drive massive results.

The Best BFCM Email Marketing Strategy, Backed by Data Science

Analyzing millions of dollars of sales across last year’s BFCM, Tresl’s team of data scientists bring you key insights for your upcoming holiday marketing strategy. Learn the best BFCM 2022 email marketing strategy, backed by data science.

Who are your discount buyers?

Discover which customers only buy when there is a promo using the Segments App

Can celebrity co-branding drive repeat purchases?

Discover how to use Segments to measure the performance of your celebrity-branded products. Answer questions like: are these customers coming back to buy again? If so, what else did they buy?

Reviewing and Improving your Klaviyo Metrics using Segments

Review your email signups and metrics alongside your Shopify metrics, and monitor the changes in your Klaviyo metrics with a time series

Feature announcement: Reports

Create reports using Segments 3.0 and share top insights with your team