2023 BFCM special
Features
AI-powered segmentation
Improve marketing efficiency with AI powered segmentation and audience sync
Shopper insights
Interactive tool to uncover key insights buried in your data
Powerful analytics
Measure performance with analytics and reports
Company
About Tresl
Discover our core values and meet our data science team
Blog
Explore our blog posts and enhance your ecommerce growth
Partner
Uncover revenue opportunities by teaming up with Tresl Segments
If you’re struggling to improve your marketing campaigns and acquire the right customers, then read about cohort analysis, why it’s important and how to use it to grow your online store.
Ecom Data Series: What are KPIs?
Find your true north and guide your business forward
Ecom Data Series: What is RFM segmentation?
You should spend more time on making your top customers happy, and RFM can help you figure out where to focus and what to do.
Ecom Data Series: What is data science for ecommerce?
Why does data science matters for ecommerce and why should you care
Ecommerce Metrics: Mastering Your Funnel Analytics
We will cover which metrics you should be tracking in each stage, what they mean, and what you can do to improve them.
Page Load Time "Sweet Spot"
If your site takes a long time to load, you’re going to lose out on way more potential customers and revenue!
Backing Up Your Shopify Data
In the event the unthinkable happens, you will want to be able to reconstruct your business history and not lose all of the valuable data and learnings.
Building a serverless, on-demand data science solution
How we built bout a serverless data science solution for one of our clients’ main business needs, revenue forecasting.
Stack
This post discusses the high level tech stack decisions for our first product Segments by Tresl, and how we got there.
Feature announcement: Reports
Create reports using Segments 3.0 and share top insights with your team
New integration: Shopify customer tags
Sync your favorite segments as customer tags back to Shopify and integrate Segments with every other app in the ecosystem that can access tags
Increase retention and sales by targeting the right products and replenishment cycles
How to setup your email replenishment strategy through Segments
Integrating Postscript and Segments
Learn how to connect your Postscript SMS app with Segments. Advanced customer segmentation across your SMS program made easy with Tresl Segments.
Segments year 2 review
At Segments, our vision is to help our customers thrive with data by making it human. We made significant strides this year, from growing our team to developing new features & integrations to becoming a certified analytics partner of Shopify.
How to Use Shopify Analytics to Grow Your Online Store
Learn how to use Shopify Analytics to make more money from your Shopify store. Analyze your sales, products, customers & marketing with Shopify Reports.
BFCM Performance Metrics Every DTC Marketer Should Know for 2023
Elevate your 2023 BFCM strategy with must-know performance metrics. Tailored for DTC marketers, gain exclusive access to Direct-to-Consumer trends and BFCM planning insights
Can celebrity co-branding drive repeat purchases?
Discover how to use Segments to measure the performance of your celebrity-branded products. Answer questions like: are these customers coming back to buy again? If so, what else did they buy?
Behavioral Segmentation Examples to Guide Your Strategy
See what behavioral segmentation looks like in action, and find out how you can leverage behavioral data for your ecom business.
6 Ways to use Cohort Analysis to Grow Your Ecommerce Brand
From the Expert's Desk: 4 Trends Reshaping E-commerce in 2024 (and What I'm Doing Right Now)
4 major trends are seriously impacting DTC e-commerce in 2024. Learn what they are and how to future proof your store.
From the Expert’s Desk: Closing out the year strong, reflections on BFCM, and 2024 planning by George Sylvain
Discover key strategies from e-commerce expert George Sylvain for a strong year-end close and robust planning for 2024. From analyzing top-performing ads to segmenting new customers, gain actionable advice for sustained profitability.