Blog

Explore our blog posts and enhance your ecommerce growth

Featured

Unlock your 2025 BFCM success with data-driven insights

Unlock your 2025 BFCM success. Data from 106 high-growth Shopify stores reveals that top performers run a 2-week marathon, maximize AOV for new customers, prioritize Email and Google, and leverage recency for highest spend.

Ecommerce

Alex Greifeld from No Best Practices— How ILIA Beauty Scaled Repeat Revenue

In this ILIA Beauty marketing case study we’ll explore how retention fuels acquisition, and how ILIA scaled their repeat revenue with Segments Analytics.

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Segments

Feature Announcement: Google Ads sync

Directly sync your favorite Segments audiences to supercharge your Google Ads marketing and increase your ROAS

Segments

Feature Announcement: Facebook audiences sync

Directly sync your favorite Segments audiences to supercharge your Facebook marketing

Segments

The five most valuable segments for your ecommerce store

Marketers who use segmented campaigns see up to a 760% increase in revenue!

Analytics

Ecommerce Metrics: Mastering Your Funnel Analytics

We will cover which metrics you should be tracking in each stage, what they mean, and what you can do to improve them.

Segments

Customer Segmentation: 30+ prebuilt segments that help you convert

Sync our 30+ pre built segments to increase revenue and engagement on your Shopify store

Marketing

Customer Segmentation: An introduction and the importance of segmenting your customers

Customer segments - your secret marketing tactic to increase revenue and always send the right marketing message to the right customer.

Segments

Customer Segmentation: Segmenting customers based on engagement

Segmenting your customers based on engagement. What are the key metrics to base segments on?

Marketing

3 customer retention strategies to build to increase your store’s long term revenue

Leverage our 3 customer retention strategies to grow your store revenue and keep your customers coming back to repurchase your products.

Marketing

Increase customer retention via email marketing with these 5 easy-to-follow tips

Email marketing and customer retention go hand in hand and with our 5 easy to implement tips your store revenue is sure to accelerate.

Ecommerce

Exploring customer retention with loyalty programs

Explore loyalty programs as a tactic to grow your stores customer lifetime value and deliver long term growth

Analytics

Customer Lifetime Value: A formula for tenure & equity

In this post, we will guide you through a simple and effective way to calculate Customer Lifetime Value that doesn’t require any fancy modeling or machine learning.

Ecommerce

What is customer churn? 3 effective strategies to reduce it

Learn how to reduce your customer churn rate with these strategies, examples and case studies for your online store.

Segments

Building a serverless, on-demand data science solution

How we built bout a serverless data science solution for one of our clients’ main business needs, revenue forecasting.

Analytics

6 Ways to use Cohort Analysis to Grow Your Ecommerce Brand

If you’re struggling to improve your marketing campaigns and acquire the right customers, then read about cohort analysis, why it’s important and how to use it to grow your online store.

Analytics

Crossing Your Data Science Chasm

An analytics roadmap for growth.

Segments

Segments year 4 review

John, co-founder and CEO of Tresl Segments, shares a 2023 recap as well as an exciting roadmap for 2024. In this personal letter, John highlights Tresl'scommitment to simplifying segmentation and enhancing personalization through Generative AI.

Segments

Introducing FilterGPT: AI-driven customer segmentation

Discover FilterGPT, our AI-powered tool designed to help you easily build customer segments. With its natural language interface, you can create targeted segments without the need for complex filters.

Segments

Segments year 3 review

With 2022 wrapping up, we are thrilled to share the progress we’ve made as a company. It has been an exciting and challenging year, but through it all, we've learned a lot and achieved some incredible milestones.

Segments

DTC & Data: Democratizing data science for digital brands with Data CRM

In this article, we’ll cover data and the ecommerce industry, why data is so difficult to get right, and the pain points of a CDP as a data solution.

Segments

Reviewing and Improving your Klaviyo Metrics using Segments

Review your email signups and metrics alongside your Shopify metrics, and monitor the changes in your Klaviyo metrics with a time series

Shopify

How to Use Shopify Analytics to Grow Your Online Store

Learn how to use Shopify Analytics to make more money from your Shopify store. Analyze your sales, products, customers & marketing with Shopify Reports.

Analytics

Should you build or buy your consumer analytics platform?

Discover why many savvy eCommerce brands are choosing to buy their consumer analytics platforms off the shelf.

Analytics

BFCM Performance Metrics Every DTC Marketer Should Know for 2023

Elevate your 2023 BFCM strategy with must-know performance metrics. Tailored for DTC marketers, gain exclusive access to Direct-to-Consumer trends and BFCM planning insights

Analytics

Can celebrity co-branding drive repeat purchases?

Discover how to use Segments to measure the performance of your celebrity-branded products. Answer questions like: are these customers coming back to buy again? If so, what else did they buy?

Analytics

Behavioral Segmentation Examples to Guide Your Strategy

See what behavioral segmentation looks like in action, and find out how you can leverage behavioral data for your ecom business.

Ecommerce

The Best BFCM Email Marketing Strategy, Backed by Data Science

Analyzing millions of dollars of sales across last year’s BFCM, Tresl’s team of data scientists bring you key insights for your upcoming holiday marketing strategy. Learn the best BFCM 2022 email marketing strategy, backed by data science.

OCTOBER 24, 2022