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Explore our blog posts and enhance your ecommerce growth

Featured

Unlock your 2025 BFCM success with data-driven insights

Unlock your 2025 BFCM success. Data from 106 high-growth Shopify stores reveals that top performers run a 2-week marathon, maximize AOV for new customers, prioritize Email and Google, and leverage recency for highest spend.

Ecommerce

Alex Greifeld from No Best Practices— How ILIA Beauty Scaled Repeat Revenue

In this ILIA Beauty marketing case study we’ll explore how retention fuels acquisition, and how ILIA scaled their repeat revenue with Segments Analytics.

All

Segments

Segments: 1 Year

A recap of our 1 year anniversary on the Shopify App Store and some of our key learnings

Segments

Get the Boss Onboard. Make selling Segments Easier.

Love Segments? Need to convince the boss? Here’s a few tips to get the boss over the line.

Analytics

RFM Analysis for Customer Segmentation: Ecommerce Guide

Find your most profitable customers with Recency, Frequency, and Monetary Value (RFM) analysis. We identify the best segments to target and show you how with examples and case studies.

Segments

Segments year 2 review

At Segments, our vision is to help our customers thrive with data by making it human. We made significant strides this year, from growing our team to developing new features & integrations to becoming a certified analytics partner of Shopify.

Segments

We’re officially a certified Shopify Plus App! 🙌

We’ve made it! Segments by Tresl is officially a certified Shopify Plus app. It’s been 2 long years of hard work and we’re just getting started 😎

Marketing

Page Load Time "Sweet Spot"

If your site takes a long time to load, you’re going to lose out on way more potential customers and revenue!

Segments

Integrating Postscript and Segments

Learn how to connect your Postscript SMS app with Segments. Advanced customer segmentation across your SMS program made easy with Tresl Segments.

Marketing

Customer Retention Strategies | Tresl

Learn how to increase your customer retention with these strategies, examples and case studies for your online store.

Analytics

How to calculate and increase Customer Lifetime Value (CLV)

Learn how to work out and increase Customer Lifetime Value (CLV) for your online store, with examples and case studies.

Segments

Increase retention and sales by targeting the right products and replenishment cycles

How to setup your email replenishment strategy through Segments

Ecommerce

What is A Good Shopify Score?

As a Shopify merchant, there are two words you’ll often hear that can make or break your entire store, “site speed.”

Segments

General Analytics Principles Series: What is Cohort Analysis for ecommerce?

Part 1 of our General Analytics Principles (GAP) Series, where we'll cover all the data analytics you need to know for your ecommerce brand.

Ecommerce

Gross Profit Margin | Tresl

Knowing your gross profit can help make your business more efficient. Learn how to calculate it here.

Segments

Feature Announcement: Product Journey Report Update

Increase repeat sales by analyzing what new customers bought next

Segments

Feature Announcement: Product Relations

Supercharge your cross sell email marketing and digital advertising tactics with our new product relations feature. Available on all our Growth+ plans

Segments

Segments year 4 review

John, co-founder and CEO of Tresl Segments, shares a 2023 recap as well as an exciting roadmap for 2024. In this personal letter, John highlights Tresl'scommitment to simplifying segmentation and enhancing personalization through Generative AI.

Segments

Introducing FilterGPT: AI-driven customer segmentation

Discover FilterGPT, our AI-powered tool designed to help you easily build customer segments. With its natural language interface, you can create targeted segments without the need for complex filters.

Segments

Segments year 3 review

With 2022 wrapping up, we are thrilled to share the progress we’ve made as a company. It has been an exciting and challenging year, but through it all, we've learned a lot and achieved some incredible milestones.

Segments

DTC & Data: Democratizing data science for digital brands with Data CRM

In this article, we’ll cover data and the ecommerce industry, why data is so difficult to get right, and the pain points of a CDP as a data solution.

Segments

Reviewing and Improving your Klaviyo Metrics using Segments

Review your email signups and metrics alongside your Shopify metrics, and monitor the changes in your Klaviyo metrics with a time series

Shopify

How to Use Shopify Analytics to Grow Your Online Store

Learn how to use Shopify Analytics to make more money from your Shopify store. Analyze your sales, products, customers & marketing with Shopify Reports.

Analytics

Should you build or buy your consumer analytics platform?

Discover why many savvy eCommerce brands are choosing to buy their consumer analytics platforms off the shelf.

Analytics

BFCM Performance Metrics Every DTC Marketer Should Know for 2023

Elevate your 2023 BFCM strategy with must-know performance metrics. Tailored for DTC marketers, gain exclusive access to Direct-to-Consumer trends and BFCM planning insights

Analytics

Can celebrity co-branding drive repeat purchases?

Discover how to use Segments to measure the performance of your celebrity-branded products. Answer questions like: are these customers coming back to buy again? If so, what else did they buy?